Guide to communicating with internal and external stakeholders

2. Know their culture

Develop a broad understanding of corporate culture and the variations in different departments and match your communication to these situations.

3. Think about their motivators

Change will be sustained only if the members of staff recognize the merits of the change for the business, the environment and for themselves.

4. Keep the 4 'C's in mind

Effective communication is

• Clear
• Concise
• Continuous and
• Connected