In most successful organisations senior management are always setting themselves new goals, as well as enjoying the achievements.
This needs to be applied on the environmental management, too.
Every now and then, senior management needs to take a step back and take the long view on where you are and where you would like to go. It is a time to acknowledge successes, to think through the obstacles and to renew the vision.
This way, the commitment to continual improvement is translated into new objectives, closing the P-D-C-A cycle.