1. Consider key elements
Dialogue
Your statement should not be understood as a form of 'one-way communication', but as part of a dialogue.
Credibility
Success is heavily dependent on credibility.
Target group orientation
Contents must be presented in a clear, easily understood manner.
Main points to be emphasised
If it is to remain interesting and have a media impact, not only in the year of publication but also in following years, it is necessary to emphasise certain elements.
Integration with communication strategy
Unnecessary overlaps, repetition and contradictions with other forms of environmental communication by your company should be avoided.
Relevance
Check which are the most important environmental issues and impacts of your site or company and focus your environmental statement on these issues.
