Prepare yourself early, so that your environmental statement does not end up gathering dust on a shelf. In the planning phase think about how the statement will be published and distributed and how it can be used effectively in dialogue and co-operation with your target groups.
The following points should be considered:
How will your defined target groups obtain the publication?
who needs a hard copy,
who needs only an electronic version
who just needs to be informed that the statement is available on your website?
Which internal and external persons, groups or organisations are responsible for the publication and distribution of the statement?
How many hard copies should be published?
Who is responsible for dealing with enquiries about the environmental statement and how much time can be given to this task?
The following are ways in which you can reach your target groups with a hard copy:
Presentation and distribution at staff or department meetings and press conferences.
Mail to customers, suppliers, sector associations, chambers of commerce, etc.
Distribution at trade fairs.
Personal distribution through sales representatives or with business contacts.
Display in retail outlets, public buildings.
Presentation and distribution at local or regional environmental discussions with authorities representatives, neighbours, neighbouring companies, etc.
Mail to residents and authorities.
The following are ways in which you can reach your target groups with an electronic version:
Email to customers, suppliers, sector associations, chambers of commerce, etc.
